Retail & Consumer goods

The customer centricity that is today more powerful than in the past, is leading companies to radically change their sales, marketing, communication and customer service strategies. The relationship between brand and customers should no longer be horizontal but vertical. The company must treat customers as its equals and as its friends. The brand must detect its authentic character and transparently express its value. Therefore, in such a scenario, it is important for companies of all sizes to adapt their development strategy, and consequently their organisational model, in order to act quickly and respond to changes in consumer behaviour. These discontinuities make it necessary to acquire new skills, increasingly diverse and changing, that enable organisations to respond effectively to new consumer needs, whether physical or digital. The digital and omnichannel challenge will mean looking for a management with a certain sensitivity to know how to interpret the new needs of customers, and how to direct the strategies on new channels. To deal with these market conditions, it is necessary to attract managers to the company who have had international experience, who are able to "tune in" to the entrepreneur and management, and have their finger on the pulse of digital transformation. We will have to continually get used to confronting evolving and unexpected behaviour. But if organisations are able to seek solutions now, they will be able to compete with greater peace of mind, looking at the future as a great opportunity. Key2people is ready to support these courageous companies in identifying solutions, even out of the box, whether they are entrepreneurs, multinationals or private equity funds